About Me

My Professional Life Story in a
Timeline

  • 2005 – Graduated from High School

    Completed my high school education at the Instituto Cumbres de Caracas.

  • 2005 – Started College

    Enrolled in a Bachelor’s Degree program in Business Administration at Universidad Metropolitana.

  • 2006 – Entrepreneurial Venture “PinoExpress”

    Established PinoExpress, a business importing natural pine Christmas trees from Canada. Provided delivery and pick-up services, and sold the wood after the holidays. Operated the venture for four years.

  • 2007 – Qué Arepazo – Second Entrepreneurial Venture

    Founded Qué Arepazo, a catering startup specializing in arepas for events and parties. Sold the business after two years of operation.

  • 2009 – First Internship

    Completed an internship in management control at Technip, a French multinational energy company.

  • 2009 – Second Internship

    Engaged in an internship in finance at La Primera Casa de Bolsa, a prominent local brokerage firm.

  • 2009 – First Job

    Commenced employment as a Business Analyst at Andritz, a global leader in hydraulic power generation.

  • 2010 – Graduated from College

    Graduated with top honors from college, ranking in the top 10% of my class. Also obtained graduate diplomas in marketing and financial engineering.

  • 2010 – Studied Abroad in France

    Spent one year living in Paris, studying a Cour de Civilisation Française program at Université Paris-Sorbonne.

  • 2010 – Joined Novartis

    Joined Novartis, a multinational pharmaceutical company, as a Product Marketing and Sales Assistant.

  • 2012 – Pursued First Master’s Degree

    Studied abroad in Madrid at IE University, earning a Master’s Degree in Market Research and Consumer Behavior. Graduated first in my class.

  • 2013 – Joined IE University

    Joined IE University in roles related to business/product development and marketing. Collaborated closely with IE University’s international offices network to lead international marketing strategies for the university’s undergraduate programs.

  • 2017 – Launched Pizzeria Rurale

    Established Pizzeria Rurale, a fast-casual Italian restaurant and traditional pizzeria startup as a side project.

  • 2017 – Started Katako Sushi Bar

    Created Katako Sushi Bar, a fast-casual delivery Japanese restaurant startup as a side project.

  • 2019 – Pursued Second Master’s Degree

    Enrolled in a part-time program for a Master’s Degree in Digital Transformation and Innovation Leadership at IE University. Graduated fourth in my class in 2020, earning a full scholarship.

  • 2021 – Started Teaching at IE Business School and IE University

    Began teaching courses in Digital Marketing and Digital Transformation at both IE Business School and IE University as an Adjunct Professor.

  • 2022 – Completed Specialization in Digital Product Management

    Successfully completed an online specialization program in digital product management at Darden Business School.

  • 2024 – Promoted to Head of Product Marketing

    Promoted to Head of Product Marketing at IE University, overseeing all product marketing efforts across master’s and undergraduate programs for all IE University schools.