PROJECT #9
The Journey Continues: Unveiling the Next Chapter for IE University Graduates
The Series
At IE University, we believe that commencement marks not an end, but the dawn of a multitude of new beginnings. Driven by a keen interest in the journeys of our distinguished alumni, we initiated “Your Own Path,” a captivating video series dedicated to showcasing the diverse and inspiring post-graduation lives of our former students. Through these narratives, we journey into their professional spaces, delve into their daily routines, and celebrate their achievements alongside their colleagues and friends. Our aim is to illuminate the boundless opportunities that await IE University graduates, encouraging current students to ambitiously chase their dreams.
Embarking on a global tour, we visited more than 30 alumni across a myriad of countries, including the Czech Republic, Ireland, Germany, Switzerland, the USA, and Mexico, to reconnect and share their stories. Our alumni thrive in multinational environments, often establishing their careers in various corners of the world. This series not only honors their successes but also serves as a beacon for future graduates, hinting at the potential for international career paths. Stay tuned for more episodes that promise to both inspire and hint at the exciting possibilities of working abroad.
Global Stories, Local Impact: Exploring Alumni Success Across the Globe
From a strategic marketing standpoint, the ‘Your Own Path’ series serves as a powerful testament to the tangible return on investment (ROI) that IE University offers. By spotlighting the real-world success stories of our alumni, this initiative effectively communicates the value of an IE education to prospective students and their parents. It not only showcases the diverse career trajectories and achievements of our graduates but also reinforces the university’s reputation as a cradle for global leaders and innovators. This series is a cornerstone in illustrating the practical outcomes of our educational programs, making a compelling case for the lifelong benefits of choosing IE University. It amplifies our message, attracting future students by providing them with a clear vision of their potential futures and the myriad opportunities that await them in the global marketplace.
Going Social With Your Own Path
Leveraging the compelling narratives from the ‘Your Own Path’ series, we’ve strategically adapted and integrated this content across our social media platforms, significantly enhancing our overall digital marketing strategy. By tailoring these success stories for platforms like Instagram, LinkedIn, Twitter, and Facebook, we’ve managed to engage our audience in a deeply resonant manner. This approach has not only increased our reach and engagement rates but has also fostered a community of prospective students, alumni, and industry professionals who are actively interested in the journey of education to career success. The authentic and inspiring nature of these stories makes them inherently shareable, sparking conversations and building a stronger connection between the university and its global audience. This dynamic content strategy has proven instrumental in positioning IE University as a leader in education, deeply invested in the success and futures of its students.
Gabriel Rodriguez 