Gabriel Rodriguez

Hi there! I’m Gabriel Rodriguez, a marketing, digital transformation, technology, and innovation enthusiast! This is my portfolio.

IE New York College

PROJECT #12

Expanding IE University’s Global Footprint

Vision and Context

The launch of IE New York College (IENYC) marked a significant milestone in IE University’s global expansion, strengthening its presence in the United States and reinforcing its position as a leader in higher education and business innovation. Located in the heart of Manhattan, IENYC serves as a hub for learning, networking, and collaboration with the academic and business communities in New York City.

Launch Strategy

From ideation to execution, I led the marketing and communications strategy to position IENYC as a premier destination for education and professional development. This comprehensive approach encompassed several key pillars:

  1. Go-to-Market (GTM) Strategy
    • Market analysis to identify opportunities and define key target segments.
    • Development of key messaging and positioning to highlight IENYC’s unique value proposition.
    • Implementation of a tailored market entry strategy to establish a strong foothold in the U.S. education landscape.
  2. Academic Program Launch
    • Introduction of new Master’s Degree programs in areas like management, technology, and sustainability.
    • Development of a content strategy to position the programs as high-impact educational solutions.
    • Strategic partnerships with top organizations and companies to enhance program offerings.
  3. Brand Awareness and Performance Marketing Campaigns
    • Deployment of an omnichannel marketing strategy to drive awareness and conversion.
    • Creation of high-impact content for social media, blogs, and third-party platforms and portals.
    • Data-driven optimization of campaign effectiveness in real time.
  4. Digital Channels and Engagement
    • Development of a robust digital ecosystem, including the IENYC website and SEO strategies.
    • Implementation of targeted email marketing campaigns for different audience segments.
    • Social media engagement strategies combining paid and organic content.

The Brand

As a branding expert, I played a key role in shaping the brand identity of IE New York Center (IENYC). Through strategic positioning and creative development, we crafted a compelling brand narrative that reflects innovation, global perspective, and academic excellence. The branding strategy was designed to establish IENYC as a distinctive and competitive player in the U.S. education market, reinforcing IE University’s presence in New York and beyond.

Master in Management BrochureDOWNLOAD THE BROCHURE
VISIT THE WEBSITE

IE New York College Social Media Accounts

Impact and Results

The launch of IE New York Center (IENYC) marked a significant milestone for IE University’s global expansion, with key achievements including:

  • Introduction of five innovative master’s programs in high-demand fields such as Management, Finance, Technology, Sustainability, and Fashion.
  • Successful enrollment of the first cohort within just five months of commercialization, demonstrating strong market demand.
  • Expansion of IE University’s brand presence in the U.S., positioning it as a competitive and distinctive player in the American higher education market.
  • High engagement from top-tier professionals and organizations, establishing strong partnerships with key industry leaders in New York.
  • Strategic media presence, securing coverage in major business and education publications, reinforcing IE’s reputation as a leader in global higher education.
  • Strong digital performance, with impactful brand awareness and lead-generation campaigns across multiple online channels.